I've never come across this personally...all the women I've been close to have been wonderful people and have only wanted to make me happy.
It seems, predominantly, it's a male type of behaviour and, as pointed out in an above comment, seems rooted in an ego feulled attitude towards female approval and adoration.
What would I do if it happened to me?
Forgive and do my best to forget. Certainly, my next partner should not have to suffer from any fears I have due to bad former experiences.
Not easy!