Claayer
Wild Wild South West, Cornwall, England UK
Posted: Feb 24, 2008, 7:21 PM CST
It was hailed as the biggest contraceptive revolution since the invention of the Pill. "Johnny's had a sex change," went the publicity strapline, and in the eight months preceding its 1992 launch it had generated 94 articles in the national press and 56 TV and radio features. There was a £1m advertising campaign, which included a two-week neon-lit display on the famous Spectacolor board at Piccadilly Circus, and people queued outside Boots to buy it. In just 10 weeks, 70,000 had been sold to NHS clinics. But 13 years on, UK usage is so low that it registers as 0% according the National Office of Statistics' report on Contraception and Sexual Behaviour. How did we fall so quickly out of love with the Femidom?
The answer may be that Britain never really loved it in the first place. The female condom may have seemed a good idea to most modern, emancipated women in 1992 (when the world was was riding the second wave of Aids terror, with heterosexuals the new victims). But once they saw it up close - and tried using one - they weren't so keen. The Femidom (the British brand name for the invention) is a baggy, seven-inch prelubricated polyurethane tube designed to line the vagina. It looks like a cross between a pair of diaphragms and a male condom that might have been used as a water bomb. It can't have helped that the Danish inventor, Dr Lasse Hessel, originally intended it to be used as an incontinence sheath.
(hahaha some of that is very funny)