In response to:
Woops, what do WOMEN look for in guys?
I think that, in general, women will unconsciously look for a protector, a provider. That is the first natural instinct. This translates into looking for a healthy looking male (tall, strong, broad shoulders, outspoken, etc.), and a male who shows the appearance of wealth (house, car, wealthy lifestyle). The bad boy that often attracts lots of women typically has a few of these traits (strong, outspoken, wealthy lifestyle).
Once you are aware of that mechanism, it might take a bit of effort for the woman to find out exactly what are the traits she would prefer to have in a mate.
Personally, I look for a healthy mate; someone who can communicate his emotions; someone who looks at you in the eyes when he is talking with you; a witty sense of humour, not mocking everybody; someone who will gladly treat me as an equal, a partner, a companion. Also I look for little indications like: someone who treats waitresses and clerks with respect; someone who has no problem sharing the remote; someone who is happy with the way they look. And I can't help it, I just love a romantic guy.