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I once tried to start an offline singles club. Recently, I got a phone call from some local newspaper ad rep who wanted to run ads for my club (which I discontinued 4 months earlier). The rep said it sounded like a great idea---a club where you RSVP online, then attend a meeting in person to get your membership---but I had to explain to her, that it won't work in the USA because of cultural factors. The rep was from a non-Western country, so I had to explain it to her a couple times before she got it. I told her that the kind of club I tried to start was for serious singles, but unfortunately in this country, singles activities are considered a game which isn't meant to be taken seriously. When I had earlier tried to start my club, 5 out of 6 people who wanted to join were just men in search of quickie sex with zero commitment, and the rest were people from out of town who didn't know about "the game". I realized right then and there it would never work, so I saved a lot of time and money by pulling the plug on the club.

So, at the end of the day it doesn't really matter whether a singles group or a dating service is dishonest or not.