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by Unknown
created May 2019
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Last Viewed: Apr 15
Last Commented: May 2019
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Comments (10)
There's a big matchmaking festival here in September. Maybe you could set up a stall there.
I can't think of anything else that depreciates, so much, so quickly.
It's a topic best deflected from.
I guess the sell, is to older folks who don't want to do repairs and/or have a surplus of money to burn.
Otherwise, they would buy a used vehicle.
With Corvettes, any of the anniversary editions have the potential to retain somewhat more of the value.
Thus, point out that to them.
The sale is not getting over depreciation. The more you discuss it, the more you will lose that battle.
New cars are a symbol of freedom, independence, status, and luxury.
Those and new features are your sale points. "Imagine the thrill of ..." "You only live once, why settle..." Or as a friend once told me...."Tell me, when will you finally own a Corvette ?"
So I wouldn't bother talking about what a great financial investment it is, that's a dead end. My marketing strategy would be trying to get them to picture themselves as really cool people driving a really cool car. That's psychic reward. That's what a Vette is about. And that is where the value for them is. If you can get them to see it, you got a sale. That's your challenge as I see it.
I learned at 13 by just watching my parents drive the family VW.
Hi, Yo...Silverado [ my fave Amerikan vehicle.