How to Make Sure Your Business Crushes It on TikTok

Time when TikTok was only an entertaining platform has long gone. A lot of brands have already been using it for so many purposes:

From creating brand awareness with the help of funny or educational content to driving cheap traffic to their websites using paid ads. There are already more than 1 BLN users on TikTok, and it keeps expanding!
The commercial potential of Tiktok as a platform and especially of TiktTok Ads continues to grow. Users there are highly engaged and a huge part of them are, in fact, solvent purchases. Yes, there’re still a lot of kids on TikTok who use it just for fun, but with proper targeting settings and clear messaging, they won’t be spoiling your statistics and clicking through to your website just to window shop.
Big brands use TikTok as a part of their omnichannel strategy and additional tool to raise brand awareness. Also, they share content shot in a specific to the platform entertaining style and attract a younger audience this way. Which means they look at it from the long-term perspective and start nurturing their future customers now.
As for medium and small businesses, they also aim to grow their page’s following, but their key goal is to increase sales with the help of TikTok Ads. For most of them TikTok is just an opening channel that drives cheap traffic to their website, and then retargeting on Facebook and Google does all the rest. What’s especially great about TikTok for small businesses is that it doesn’t require sleek commercials with various sceneries and professional actors. A video recorded with the help of a smartphone, by an ordinary person, somewhere at their home can easily go viral. You don’t need to spend a ton of money to have something scalable. That’s one of the reasons why TikTok ads can get you the most bang for your buck.
But how can you know if you’ll get the most of your marketing dollars even before you launch a test campaign? If you’re in one of the following niches, I’ve got good news for you, they’re super successful on TikTok: beauty and skincare products, unique home tools and appliances, food and drinks, all kinds of apparel, toys. Most likely, the secret to their success is that you can easily demonstrate these goods, show their benefits, and create all sorts of videos with them. Also, they are quite often low-ticket which makes it cheaper to advertise them and easier to persuade users to buy.
The 8 Secrets to Marketing With TikTok
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If you’re from a different niche, don’t rush to quit the idea of being on TikTok. There are still so many ways you can make your content go viral and your ads super profitable. But first of all, let’s find out how you can make TikTok work for you organically.
If your rivals or at least some of them have already become popular on this platform, check what they post on their profiles. Of course, do not copy their style and ideas, but analyze the key trends they lean toward and try to understand what’s made their subscribers press that “follow” button. Get inspired by their content and generate ideas that will share your brand’s vision as one of the key ideas is also to differentiate yourself from your rivals.
Another source of inspiration is TikTok Trends. There you can find the most popular videos, hashtags, sounds, or challenges. If you see something that may be interesting and relevant to your audience, do a similar thing but with your products and in your own brand’s style.
Whether you are getting inspired by someone else or having a unique approach, you should remember that it is crucially important to stay consistent on TikTok. You should post something every day to stay in touch with your following. Also, even when you think you’ve found the goldmine after one of your videos blew up, don’t stop testing. Try different types of content all the time to find at least 5 of them that do work, and then you can probably focus on those types but ke
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Comments (8)

Welcome to the blogs. Never seen you bef.cswelcome
Thank you Lindsy :))
Welcome Cee. I watch so many tiktoks. For me it's primarily an entertainment but then I notice, there's so much more than just that, entertainment I mean

I normally enjoy the funny ones but lately, there's been so many worth watching for purposes of learning. Elon Musk has a lot of good tiktoks just for business purposes.
Yes Indeed, social media it's where you can promote your business.Elon Musk is Rich huh!! I'm from South Africa also born in Zimbabwe..I just started to do affiliate marketing and clothes designing online.Nice meeting you here:))
Nice meeting you, too Cee.

Just a little piece of advise, which is obviously noticed as far as posting is concerned. Limit at least two blogs a day. And you can always bring it back up everyday. wave
Ok alright thanks for the advise;)) My real name is Chris.
tiktok is chinese rubbish for kids imo. I hope it dies very soon.
I doubt it Ten. But fads do come and go.
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CeeTi

CeeTi

Durban, KwaZulu-Natal, South Africa

I'm a down to earth smooth and hardcore romantic gentleman with a very good sense of humor I treat women with respect.I'm such a unique gentleman ,I'm not a boring African guy lol!! I'm cool and easy romantic gentleman. [read more]

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created May 2022
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Last Commented: May 2022
Last Edited: May 2022
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