Advice to Adidas: Sell them at 'normal' price...
It's been a few months since Kanye West made a fool of himself and lost the Adidas account, costing himself millions and millions in lost sales to Adidas. Kanye, who renamed himself Ye, had his model sneaker called Yeezy. This all happened before Christmas 2022 and sales dropped sharply. Currently, Yeezys are being unloaded to places like factory outlets, eBay StockX, etc. where they sell a prices equal to what they are actually worth... without the hype from Kanye.It goes to show, people (read: kids) didn't buy them because of any advanced design or technology, they bought them (at any price) because of the influence Kanye had over them.
Comments (3)
You heard of a brand called GANNI ?
No? Well it may be mostly a euro brand for all I know (not gonna google it).
But here is the point. A pair of jogging trousers is like $20 here.
But stamp GANNI on it and "the kids" buy it at $140. The stamp is worth that much.
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But apart from that you do like Kanye West right?
Being such a stand up bloke and all, innit.
I do have expensive stuff in my closet, but it were all gifts.
Gee. I wonder where kids get money like that.