They don't come back...

The problem with any dating site is they need to have a reason for new members to return.
They don't come back if there isn't anything to keep their attention. Dating is the number one reason for the bait. While it's great to have a place to post videos, poems, recipes and photos, Facebook, Instagram and Twitter can do the same thing... on a larger scale and while you say you're not there to date, many of the profiles on those platforms do exactly that.

Blogs and forums generally detract from the dating process and you find yourself spending hours in hopes of finding someone, but percentage wise, most bloggers don't date.
I get a few hits a week of looks, likes and messages. They are mostly from women, new members under the age of 35 and a portion of the profiles disappear while a high percent never return.

Scanning the 'New Women in Everywhere' list, I found by page 5 the amount of members who don't return out weight those who do. 50% failure and they have been here less than a week. What is the reason for this and can it be changed?

I used to think a dating site with a chatroom was the place to be and make quick communications that were better than reading blogs and forum threads. Not many dating sites had/have live chat. One place I hang out at actually has a chatroom with never more than 2 or 3 people. Usually, it's guys waiting like sharks for a woman to appear!

So that isn't working. At least, not on that site.

What we do here is private.
I don't see who you are looking at and messaging.
You don't see who I'm looking at and messaging either.
One site actually had those statistics on the member's profile.
You knew up front who received the most messages, if they actually read them, replied or deleted messages without reading them!
It was only a few seconds to realize it wasn't worth messaging someone who habitually deleted unread messages.

Take the bad with the good. If I remember correctly, you were nagged if you didn't actively message other members and those statistics were on your profile for all to see, so you can look at a member's profile and know if they were actively communicating with other members. I've got to say, the scary part is it revealed who you were messaging with!
I don't recall how long that lasted and I don't want someone to know who I'm interested in. That was worse than High-School dating.

Dating site expectations are too high. You're not going to find a soulmate if they are one in a million, because you may have to go through a million to find one!