9 lies in 1 hour !

I am really amazed at the frequency of lies people use all around. I had to go with some friends to help them get service warranty on some defective items they bought and the stores were not giving them what they rightfully should. So, I went with them and helped them out as best as I could - knowing some of the aspects of product warranty more clearly than them. After finishing with that they wanted to go for some quick shopping on the way so I had to be dragged along, afterall I do not go with them all the time and did not want to ruin their evening. So, I decided to amuse myself coz shopping is boring. I thought of counting lies around me randomly. My friends were busy looking at the clothes and all that crap that did not interest me so I kept in close by occasionally joking with them and such but started observing around. It first started with a salesperson lieing to a buyer right next to me - he was trying to sell her a crappy piece of shit that was overpriced and lied to her that the same thing was being sold all over the market for double the price and that they were running a special which is why the price tag was as it was and it so happened that I had just seen the same thing with a much lower price tag in the previous store that my friends and I went to. Then the second one was one of my friends lied to his gf that we were trying to get the warranty stuff taken care of whereas he was shopping. It went on around me and within a span of 1 hour I could count 9 white lies. It was kind of shocking and a bit disappointing. Again, I am not that smart as in street smart and am really gullible in many personal matters so I bet there were many more lies being spewed around me than the 9 that I could figure out. WTF is wrong with us - are we a race of liers ? Have we lost our truthfulness or are we becoming more untruthful as we evolve ? .............................................. Makes me want to raise a family in the wild , maybe on the mountains where there is less influence of society or something lol