Creative Blog Writing.

Writing reveals your soul; no matter how hard you try to hide it. It comes out between the lines. Your entire personality is exposed for all to see! What you say can be swallowed; or even denied, but what you write will stand for as long as that document or any copies of it exist. Even the comments you make, reflects on you.

We write blogs because we want them to be read! So how do we make sure we get the click before somebody else?

The Timing. As long as a blog is available, it will be read, but not as much as during the first 24 hours or so; while the blog is on Page 1 of the Blog list. However, the first 4 hours are of cardinal importance!

Identify your target readers. Publish your blog at a time to give it maximum exposure to your target; while it is still fresh and uncluttered with irrelevant comments from people who are not knowledgeable about your topic. With the informed comments, those others will understand your topic better; and will comment accordingly.

The Title. This is what attracts the initial interest. Avoid one-word titles. And avoid very long titles. If your title must be a question, make sure it is not expecting a reply. The content of your blog must do that – also without direct questions. And make sure the title is relevant to the contents of the blog.

The Catchphrase. This is the single most important thing about getting the click; the first 110 characters of your blog. This is the part of your blog that is displayed with your title in the blog list. A good catchphrase will decide between the immediate click or a scroll on; maybe to come back later – or not. Never start a blog with a picture; it will ruin your catchphrase!

The Contents. If the contents don’t live up to the catchphrase, you will lose your reader. And if this happens often, your reputation will suffer.

Select your topic carefully. Avoid hate speech, offensive remarks and foul language. Try to stay objective. Your blog should not ask for advice – then it becomes a forum. It should not ask for opinions – that is a poll. Let the contents itself invite comments; let it speak for itself.

Use a word processor with a good spelling and grammar checker to compose your essay. Break long sentences into shorter sentences.

Copy and paste your essay into the blog editor. Apply any formatting and emoticons as needed, but sparingly. Preview your blog and make any changes as needed. A well tended blog is not only a delight to the eye, but also a pleasure to read.

Your Reputation. If you have a reputation of writing good blogs, your blogs will be read first. Readers will look for your old blogs and read them too. When you notice that your older blogs are being read better, you can know you are on the right track.

The Epilogue. Creative writing is a wonderful gift and we can all do it. Don’t write for the sake of writing. Write because you want to say something. Let it come from your heart, not from your pen.