A toast to vegemite

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On October 25, 2013 vegemite is celebrating it's 90th birthday. This product isn't always appreciated globally, in fact, many people from overseas wonder how Australians manage to have it as a staple food in their cupboard.

But in recognition of vegemite, I think we should have a toast...

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giggle...okay perhaps we will put it on toast.

To date, we have enjoyed 90 billion jars of vegemite in Australia. It's iconic for Australians.... just as a tinnie at a BBQ, our 'such is life' bushranger or even Don Bradman , our star cricketer. It holds an integral part of our culture in it's hands.

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The only thing that saddens many Australians is that our famous icon and favourite breakfast spread is now owned by Americans...and they don't seem to appreciate it like we do! laugh

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So on behalf of Australia... Happy Birthday, Vegemite! party
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Comments (82)

yeah , and they changed the taste , and I wont have it on my toast now ....wave
New Zealand has vegemite too?
Hi Aba,
I'm just surprised to see it in a can. We have it in a glass jar over here and we call it Marmite. I love it and always have a jar at hand. It is also very popular in South Africa. We have three different brand names for it here.
thumbs up thumbs up
its moved to your country abi ...wave
Hello Cat, I do recall the tin, but... from when I was very young. I haven't seen the tins for years. Vegemite likes to bring out special jars as commemorative pieces.

Marmite is different. I recall my English Grandmother liked it, but I could never understand how she could like it if vegemite existed.
after the earthquakes flatterned the factory in christchurch , thats why there was a big shortage wave
laugh Virgo, the man who created vegemite was Dr Cyril Callister who was born in Victoria, Australia.

I think you are mixing this up with pavlova.
marmites not made here any more , it was big news that it moved accross the ditch , people who had un-used nz made containers sold them for big dollors on trademe ....
Abagail,
The orginal name of "Vegimite" was "Parwill"
The advertising slogon was built around the competition from "marmite"
It went something like this.
If MARMITE, PARWILL........
Absolutly a very TRUE story.
Thank you, Chocheta... I am not sure you would like vegemite... but it's definitely always in my pantry.

... and yes, let's have a drink to it's birthday. wine smile
I did a bit of research Virgo and you guys love marmite. I don't recall seeing marmite when I was there, but I was out touring every day.

I found where vegemite was made from their website---

VEGEMITE has been made in Australia since it was first launched in 1923. VEGEMITE's home is at the manufacturing plant located in Port Melbourne, Victoria.
laugh @simmo laugh
Out my kitchen cupboard.
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Two of the more popular brands. As you will notice, I already have the refill, so I don't need to tell you that I like it.

Ever since I can remember it was in this jar. It has not changed much over the last 60 years.
Simmo,

We have it as 'ma might but pa won't!' rolling on the floor laughing rolling on the floor laughing
Chocheta,
Very true,confused

Abagail.
Vegimite is made in Port Melbourne by Kraft, an American owned company.
Kraft was one of Australias Largest Privately owned company until sold off to the yanks.confused help
after our ..."no nukes policy" usa stopped trading with us so we got our food stuff from australia ....wave
Simmo, I had this useless fact running through my head that Parwill was only introduced in 1923 as an advertising campaign to try and increase sales. So I researched it on their website and found this.

Poor sales of VEGEMITE spread resulted in its name being changed in 1928 to ‘Parwill’. Walker was determined to emulate the success of Marmite and the logic behind the re-branding strategy was simple; “If Marmite…then Parwill.”

Walker’s innovative method of marketing was, however, unsuccessful. Parwill failed to gain momentum across the country. It would take Fred Walker 14 years of perseverance and a change back to the original VEGEMITE brand for Australians to embrace what would later become an Australian icon.
Cat, I tried Bovril when I was young. We used to drink it hot... stir it into water. laugh My father used to tell me it would put hairs on my chest. I used to check often...but no sign of them. laugh
Abagail,
Please forgive my being incorrect.
My memory has faded over the years and as lot has happened since 1923.
My apologies for leading you and any others astray.
Still i wass close.....frustrated frustrated doh doh
Virgo, I stayed in Rotorua for days and tried a few of the local restaurants and then of course Waitomo .... and the food was brilliant everywhere I went in New Zealand. So it's truly their loss if they stopped trading with you.
Simmo, I have a feeling it's a question on a board game... thus the reason I recall the trivia. BUT you didn't lead anyone astray... it's true, it was called that... and that is what the slogan was.

Perhaps you are drinking too much at this birthday party...wink
Maybe you're not checking properly, Aba. Send me a pic and I check it out for you. I'm quite an expert on the subject.rolling on the floor laughing rolling on the floor laughing

Anyway, we have a glorious day and today I want to make up for what I missed out on yesterday. I'll catch you people tonight.
wave wave
blushing ...um, thank you for your kind offer, Cat...but I am old now ... I would know if I had adverse effects by now.

Have a wonderful day, Cat. It's always lovely to see you. hug
Acyually i think my socks were knocked off by the stunning Chochetablushing
Anyways, why let the truth stand in the way of a good story.....rolling on the floor laughing rolling on the floor laughing
Oh, by the way, i hope you didnt copy and paste that little tid bit you posted as your answer up above.
You know there are eyes watching and waiting to pick some people up for that.
confused rolling on the floor laughing rolling on the floor laughing
WELL i have been watching this and i have heard of vegamite and marmite but never remember tasting them,i do remember having bovril though and found it disgusting as a child ,so now i am going to actually try and grow up a little and maybe go buy a jar of bovril and try find vegamite to celebrate ,BUT abagail if i get sick i will blame you lolrolling on the floor laughing
Chocheta is indeed stunning. The lady and I have interacted on the forums and she is lovely.

I did cut and paste it, but then, I always source things I cut and paste. Therefore that's the reason it's quoted in blue. (As for people watching, perhaps they might learn something laugh )
...rather like they did on the Nullarbor many years ago, Virgo.
Mike, would you like me to send you some vegemite?
Abagail sorry as much as the offer is nice i think the strict border and customs policy here would not allow something in from australia rolling on the floor laughing
Abagail,
Well it is now past my home time.
Enough overtime at work for one day.
I shall look in a little later when i have arrived home.

Oh any chance you putting in a good word for me with Chocheta....blushing
I might be able to persude her to join you and i our long awaited and over due cup of coffee. We could also share some "vegemite" on toast.rolling on the floor laughing doh grin
Mike, is that your polite way of saying no?
Simmo, I can no longer recall the last time I went to Melbourne. I think it was when I arrived home from London and caught the train home.

Next week, I know I have to catch a flight too, but that is arriving in by train, bus to the airport.

Chocheta is quite amiable ... you should say hello to her.
Hey guys!

I'm still here!

Thank you blushing
My apologies, Chocheta... I wasn't meant to talk about you like you weren't here. But I do believe Simmo just asked you for coffee... I can be a chaperone if you like. grin
Having never been to Oz I've never tried Vegemite, must admit until now I'd assumed it was the same as Marmite wow thumbs up wave
Adam, there are lots of things that I have never heard of... I love learning about things.
Not at all Z...they are different. Depending on reports...some say Marmite is stronger...but others say vegemite is.

I could send you some if you like.
Chocheta
My sincere apologies,
I too was not meaning to talk about you as if you were not here.
I'm a bad boy, sorry.sigh
But i do stand by what i said, you did indeed knock my socks off with that girlie giggle of yours. blushing
Nice to meet you.kiss
laugh Abagail & Simmo,

Apology accepted group hug always nice chatting to you!
No such thing in Norway, and to me this do not look good. What on earth is that? Do you use it for dinner or do you have it in a sandwich? Please help a lady out here, I've never seen this before, since we do not have this in Norway? confused teddybear
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Abagail

Bendigo, Victoria, Australia

Describing yourself is one of the harder things in life... so why don't I simply say that I like learning, exploring and communicating. The simpler pleasures in life are often the most appealing... but I accept that life isn't always simple, so I lik [read more]

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created Oct 2013
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