A toast to vegemite
On October 25, 2013 vegemite is celebrating it's 90th birthday. This product isn't always appreciated globally, in fact, many people from overseas wonder how Australians manage to have it as a staple food in their cupboard.
But in recognition of vegemite, I think we should have a toast...
...okay perhaps we will put it on toast.
To date, we have enjoyed 90 billion jars of vegemite in Australia. It's iconic for Australians.... just as a tinnie at a BBQ, our 'such is life' bushranger or even Don Bradman , our star cricketer. It holds an integral part of our culture in it's hands.
The only thing that saddens many Australians is that our famous icon and favourite breakfast spread is now owned by Americans...and they don't seem to appreciate it like we do!
So on behalf of Australia... Happy Birthday, Vegemite!
Comments (82)
I'm just surprised to see it in a can. We have it in a glass jar over here and we call it Marmite. I love it and always have a jar at hand. It is also very popular in South Africa. We have three different brand names for it here.
Marmite is different. I recall my English Grandmother liked it, but I could never understand how she could like it if vegemite existed.
I think you are mixing this up with pavlova.
The orginal name of "Vegimite" was "Parwill"
The advertising slogon was built around the competition from "marmite"
It went something like this.
If MARMITE, PARWILL........
Absolutly a very TRUE story.
... and yes, let's have a drink to it's birthday.
I found where vegemite was made from their website---
VEGEMITE has been made in Australia since it was first launched in 1923. VEGEMITE's home is at the manufacturing plant located in Port Melbourne, Victoria.
Two of the more popular brands. As you will notice, I already have the refill, so I don't need to tell you that I like it.
Ever since I can remember it was in this jar. It has not changed much over the last 60 years.
We have it as 'ma might but pa won't!'
Very true,
Abagail.
Vegimite is made in Port Melbourne by Kraft, an American owned company.
Kraft was one of Australias Largest Privately owned company until sold off to the yanks.
Poor sales of VEGEMITE spread resulted in its name being changed in 1928 to ‘Parwill’. Walker was determined to emulate the success of Marmite and the logic behind the re-branding strategy was simple; “If Marmite…then Parwill.”
Walker’s innovative method of marketing was, however, unsuccessful. Parwill failed to gain momentum across the country. It would take Fred Walker 14 years of perseverance and a change back to the original VEGEMITE brand for Australians to embrace what would later become an Australian icon.
Please forgive my being incorrect.
My memory has faded over the years and as lot has happened since 1923.
My apologies for leading you and any others astray.
Still i wass close.....
Perhaps you are drinking too much at this birthday party...
Anyway, we have a glorious day and today I want to make up for what I missed out on yesterday. I'll catch you people tonight.
Have a wonderful day, Cat. It's always lovely to see you.
Anyways, why let the truth stand in the way of a good story.....
Oh, by the way, i hope you didnt copy and paste that little tid bit you posted as your answer up above.
You know there are eyes watching and waiting to pick some people up for that.
I did cut and paste it, but then, I always source things I cut and paste. Therefore that's the reason it's quoted in blue. (As for people watching, perhaps they might learn something )
Well it is now past my home time.
Enough overtime at work for one day.
I shall look in a little later when i have arrived home.
Oh any chance you putting in a good word for me with Chocheta....
I might be able to persude her to join you and i our long awaited and over due cup of coffee. We could also share some "vegemite" on toast.
Next week, I know I have to catch a flight too, but that is arriving in by train, bus to the airport.
Chocheta is quite amiable ... you should say hello to her.
I'm still here!
Thank you
I could send you some if you like.
My sincere apologies,
I too was not meaning to talk about you as if you were not here.
I'm a bad boy, sorry.
But i do stand by what i said, you did indeed knock my socks off with that girlie giggle of yours.
Nice to meet you.
Apology accepted always nice chatting to you!