Media Control - The Spectacular Achievements of Propaganda: Noam Chomsky

Media Control - The Spectacular Achievements of Propaganda Noam Chomsky Book
by Noam Chomsky

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Though some of Noam Chomsky's ideas are occasionally too anarchistic for me, his enlightening written effort -- Media Control: The Spectacular Achievements of Propaganda -- is a book that any person who contemplates their position in life should thoroughly read. Written in 1997, Chomsky takes the reader through a brief history of the types, uses, and past implementations of propaganda in a no-holds-barred expose'. The book, at 58 pages, is a quick read and can be purchased online. Chapter 2, entitled Spectator Democracy, and Chapter 3, entitled Public Relations are the two chapters that solidly establish the book's foundation; therein, he discusses an elite intelligentsia that attempts to control the "educated" masses, who are considered too stupid to grasp what is in their best interests, through a process termed 'manufacturing consent'. In his book, the phrase "manufacturing consent" means that a peopled intelligentsia crafts a plan using special methods of dissimulation (such as those manipulation and propaganda methods elucidated by Edward Bernays) to subtly convince the masses that an elitist agenda is the people's agenda. Put clearly, an elitist agenda, which is designed in the best interests of the elite, is introduced surreptitiously to a society's people as that which is best for them. What then occurs, over a period of time (usually a generation or two) is that many, sometimes a majority, begin to act in accordance with the main points of that deceitful agenda. What do you think of that?! A person would be wise to ask the following questions. What is me, or, properly, what am I? Am I me, or am I an avatar (that is, an embodiment of a view of life) created by a multi-faceted, elitist intelligentsia?

"The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum - even encourage the more critical and dissident views. That gives people the sense that there's free thinking going on, while all the time the presuppositions of the system are being reinforced by the limits put on the range of the debate." Noam Chomsky

Other excellent books about the subject of propaganda are the Hidden Persuaders by Vance Packard, The Unreality Industry by Ian I. Mitroff and Warren Bennis, and the Prevalence of Deceit by F. G. Bailey.

Awaken thyself! Read; then think and act in a manner uninfluenced by any deleterious, onerous manipulation.

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