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"A Loud Minority
But psychology isn't the whole answer, either. Leiserowitz's opinion research shows that there's a relatively small but active group of people who have decided that climate change is a phony issue.
"The people who are pretty skeptical about whether this is even an issue to worry about, they're pretty mobilized right now," he says, "and they're amplifying their message across the country."
Right now, they're having a field day with the e-mails stolen from climate scientists. Skeptics have taken some suspicious-sounding statements in those e-mails as proof that climate change is a hoax. That's certainly not the view of mainstream scientists, but again, the public doesn't necessarily listen to scientists.
People trying to stir up doubt about climate change aren't working in a vacuum, says Tim Wirth, a former Democratic senator who now runs the United Nations Foundation. There's a large and well-funded effort to block legislation that could hurt the industries most responsible for carbon emissions.
"Where does that money come from?" he asks. "Well, it comes in part, sometimes in large part, from the very industries whose ox is going to get gored if there's aggressive climate legislation. So that gets increasingly difficult on Capitol Hill.""