The Affect of Race and Tattoos in Advertising (96)
It would be more interesting if this research had also been carried out in Europe.
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In response to: When deciding whether to make an online purchase, skin color matters to some consumers, new research finds.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
Hi Jac,
So, this suggests that when people have free will... they can and do racially discriminate... I don't think this is a surprise at all..
How many times have you seen it done on here?... no replies because the question is awkward, and you don't want that naughty racial card to be produced.. in case you give out the wrong answer...
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MADDOG69: https://scontent-a-lhr.xx.fbcdn.net/hphotos-prn2/960276_515489498559185_2014521496_n.jpg
That is a good one MD...
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rizlared: It would be more interesting if this research had also been carried out in Europe.
hang on... Riz... I'm not there.. I'm down here...
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Merriweather: That is a good one MD...
It is indeed as I have Zero tattoos or piercings... not like some of those smelly, hippy, ex-convict types. 
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MADDOG69: It is indeed as I have Zero tattoos or piercings... not like some of those smelly, hippy, ex-convict types.
Oh... for goodness sakes... we are not all ex-convict..
and I have zero tattoos tooo...
but my house does smell like patchouli ... I guess I never got over the hippy part...
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Merriweather: Oh... for goodness sakes... we are not all ex-convict..
and I have zero tattoos tooo...
but my house does smell like patchouli ... I guess I never got over the hippy part...
and I have zero tattoos tooo...
but my house does smell like patchouli ... I guess I never got over the hippy part...
It's funny listening to my mother steering clear of the cheaper side of a holiday resort by referring to them collectively as the 'tattoo crew'.
And just to light this place up a bit.
Here's a new aphorism: "The more body art you have, the more likely you are to be involved in deviance".
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Merriweather: hang on... Riz... I'm not there.. I'm down here...
Deep apologies, of course not forgetting the Australasia regions
People always have their own prejudices, I used to be regularly prejudiced against for having a British Public School education with a BBC accent, and still get teased about being a hippie, although maybe driving around in a VW van covered in flowers, and peace/love motifs may contribute
However, most of us learn to rise above such criticism and just get on with life.
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MADDOG69: It's funny listening to my mother steering clear of the cheaper side of a holiday resort by referring to them collectively as the 'tattoo crew'.
And just to light this place up a bit.
Here's a new aphorism: "The more body art you have, the more likely you are to be involved in deviance".
And just to light this place up a bit.
Here's a new aphorism: "The more body art you have, the more likely you are to be involved in deviance".
Love your mother's saying... lol
Before I dive into your link...
I was listening to my two talk about tattoos..
the youngest son was considering a tattoo, but was not sure where to put it... mindful that he has to dress nicely for his work.. finally decided he would have one... (he is off to Bali)... and has no idea where to put it... but he will think on the position for it... lol.
the elder of the boys.. has a tattoo on the back part of his lower leg.. and on his recent trip to Bali, had a bit more added to the design from the year before... ( all this happens in the trips to Bali)
So, after all these years... and no piercings.. well into their 30's ... they are giving in...
not happy Jan... but there is nothing I can say now...
except... "I did not make you with a tattoo"...
"but mum.. it's art"
".. yes it may be... but when you get old your skin might sag, and it will become distorted art..."
I will learn to love tattoos...
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jac379: When deciding whether to make an online purchase, skin color matters to some consumers, new research finds.
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.
As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white, or white with a wrist tattoo.
The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13 percent fewer responses, 18 percent fewer offers, and offers that were 11 to 12 percent lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Researchers also found that buyers corresponding with a black seller also behave in ways suggesting they trust the seller less. They were 17 percent less likely to include their names, 44 percent less likely to agree to a proposed delivery by mail and 56 percent more likely to express concern about making a long-distance payment.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
Researchers also discovered that black sellers do worst in markets with high property-crime rates and more racially segregated housing, suggesting that at least part of the explanation is "statistical discrimination" — that is, where race is used as a proxy for unobservable negative characteristics, such as the potential danger involved in the transaction, or the possibility that the iPod may be stolen — rather than simply "taste-based" discrimination.
"Buyers might not be trying to avoid buying from black sellers, per se, but are trying to avoid something else that they think is correlated with race: traveling to a dangerous neighborhood, buying stolen goods, etc," Doleac told BusinessNewsDaily. "This suggests that providing more information (e.g. central meeting places, purchase guarantees) could reduce racial disparities in outcomes."
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.
As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white, or white with a wrist tattoo.
The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13 percent fewer responses, 18 percent fewer offers, and offers that were 11 to 12 percent lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Researchers also found that buyers corresponding with a black seller also behave in ways suggesting they trust the seller less. They were 17 percent less likely to include their names, 44 percent less likely to agree to a proposed delivery by mail and 56 percent more likely to express concern about making a long-distance payment.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
Researchers also discovered that black sellers do worst in markets with high property-crime rates and more racially segregated housing, suggesting that at least part of the explanation is "statistical discrimination" — that is, where race is used as a proxy for unobservable negative characteristics, such as the potential danger involved in the transaction, or the possibility that the iPod may be stolen — rather than simply "taste-based" discrimination.
"Buyers might not be trying to avoid buying from black sellers, per se, but are trying to avoid something else that they think is correlated with race: traveling to a dangerous neighborhood, buying stolen goods, etc," Doleac told BusinessNewsDaily. "This suggests that providing more information (e.g. central meeting places, purchase guarantees) could reduce racial disparities in outcomes."
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
Hmmm , I don't know if I'd go out of my way to avoid buying something from a either a coloured person or a person with a tattoo (or both)
I once bought a Panasonic CD/Twin Cassette from a coloured/black bloke in a Hifi store (Jupiter Audio in Tooting it was back in 1995 , still have it somewhere but in need of some repair
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Im really not surprised...
I wouldnt buy an apple product either...
I wouldnt buy an apple product either...
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It is difficult to discriminate when you (meaning I) are a part of a "minority" as well. Can't say the same for tattoos - people that sport tattoos and piercings make me a bit wary.
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jac379: When deciding whether to make an online purchase, skin color matters to some consumers, new research finds.
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.
As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white, or white with a wrist tattoo.
The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13 percent fewer responses, 18 percent fewer offers, and offers that were 11 to 12 percent lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Researchers also found that buyers corresponding with a black seller also behave in ways suggesting they trust the seller less. They were 17 percent less likely to include their names, 44 percent less likely to agree to a proposed delivery by mail and 56 percent more likely to express concern about making a long-distance payment.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
Researchers also discovered that black sellers do worst in markets with high property-crime rates and more racially segregated housing, suggesting that at least part of the explanation is "statistical discrimination" — that is, where race is used as a proxy for unobservable negative characteristics, such as the potential danger involved in the transaction, or the possibility that the iPod may be stolen — rather than simply "taste-based" discrimination.
"Buyers might not be trying to avoid buying from black sellers, per se, but are trying to avoid something else that they think is correlated with race: traveling to a dangerous neighborhood, buying stolen goods, etc," Doleac told BusinessNewsDaily. "This suggests that providing more information (e.g. central meeting places, purchase guarantees) could reduce racial disparities in outcomes."
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.
As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white, or white with a wrist tattoo.
The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13 percent fewer responses, 18 percent fewer offers, and offers that were 11 to 12 percent lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Researchers also found that buyers corresponding with a black seller also behave in ways suggesting they trust the seller less. They were 17 percent less likely to include their names, 44 percent less likely to agree to a proposed delivery by mail and 56 percent more likely to express concern about making a long-distance payment.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
Researchers also discovered that black sellers do worst in markets with high property-crime rates and more racially segregated housing, suggesting that at least part of the explanation is "statistical discrimination" — that is, where race is used as a proxy for unobservable negative characteristics, such as the potential danger involved in the transaction, or the possibility that the iPod may be stolen — rather than simply "taste-based" discrimination.
"Buyers might not be trying to avoid buying from black sellers, per se, but are trying to avoid something else that they think is correlated with race: traveling to a dangerous neighborhood, buying stolen goods, etc," Doleac told BusinessNewsDaily. "This suggests that providing more information (e.g. central meeting places, purchase guarantees) could reduce racial disparities in outcomes."
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.
Can't imagine huge Companies that use David Beckham to advertise for them would agree. J. Sainsbury's included.
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Glitch101: Can't imagine huge Companies that use David Beckham to advertise for them would agree. J. Sainsbury's included.
Remember, it's an American study, where each night on Fox tv, they are fed a diet of fear mongering, to keep them worried for their safety.
In a world where poisons are put into vaccines, genetically modified food is sold to the public as safe, carcogenic poisons are called sweeteners, and obesity is labelled a disease, worrying about whether you can sell more product because someone Beckham has enough tattoos then that shows you how stupid and easily manipulated the consumer is considered.
If you react to this, how sbout you do something important like campaign for the Federal Reserve to have its contract revoked, with or without tattoos.
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Aaaaa.. But if you selling makeup for darker skins , than a black lady used in advertising is essential, and tattoos and piercings are accepted now (self expression) people (most) people have realised that ink on your body and one or two holes doesn't kill any brain cells, in fact.. Young people WILL be more likely to buy from someone considered (cool)jmo
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rizlared: It would be more interesting if this research had also been carried out in Europe.
Yes, it would be interesting if the research had been carried out in a number of multi-ethnic cultures.
Likewise it would be interesting to see if the results were replicated over a number of products, or genres.
A Taiwanese friend of mine whose husband is white British, said to me nearly 20 years ago when her daughter was small that mixed race Asian/Caucasian models are popular in South East Asia. She said whilst they are Chinese enough to appeal to the Asian market, they're also white enough to appeal to Western markets.
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Merriweather: Love your mother's saying... lol
Before I dive into your link...
I was listening to my two talk about tattoos..
the youngest son was considering a tattoo, but was not sure where to put it... mindful that he has to dress nicely for his work.. finally decided he would have one... (he is off to Bali)... and has no idea where to put it... but he will think on the position for it... lol.
the elder of the boys.. has a tattoo on the back part of his lower leg.. and on his recent trip to Bali, had a bit more added to the design from the year before... ( all this happens in the trips to Bali)
So, after all these years... and no piercings.. well into their 30's ... they are giving in...
not happy Jan... but there is nothing I can say now...
except... "I did not make you with a tattoo"...
"but mum.. it's art"
".. yes it may be... but when you get old your skin might sag, and it will become distorted art..."
I will learn to love tattoos...
Before I dive into your link...
I was listening to my two talk about tattoos..
the youngest son was considering a tattoo, but was not sure where to put it... mindful that he has to dress nicely for his work.. finally decided he would have one... (he is off to Bali)... and has no idea where to put it... but he will think on the position for it... lol.
the elder of the boys.. has a tattoo on the back part of his lower leg.. and on his recent trip to Bali, had a bit more added to the design from the year before... ( all this happens in the trips to Bali)
So, after all these years... and no piercings.. well into their 30's ... they are giving in...
not happy Jan... but there is nothing I can say now...
except... "I did not make you with a tattoo"...
"but mum.. it's art"
".. yes it may be... but when you get old your skin might sag, and it will become distorted art..."
I will learn to love tattoos...
I like a lot of tattoos when I see them on other people...but when my daughter wanted one I found myself turning into my mother.
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LoriJames20: It is difficult to discriminate when you (meaning I) are a part of a "minority" as well. Can't say the same for tattoos - people that sport tattoos and piercings make me a bit wary.
So you'd be wary of me because I have a pierced nose and belly button?
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A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.
As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white, or white with a wrist tattoo.
The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13 percent fewer responses, 18 percent fewer offers, and offers that were 11 to 12 percent lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.
Researchers also found that buyers corresponding with a black seller also behave in ways suggesting they trust the seller less. They were 17 percent less likely to include their names, 44 percent less likely to agree to a proposed delivery by mail and 56 percent more likely to express concern about making a long-distance payment.
"We were really struck to find as much racial discrimination as we did," said University of Virginia professor Jennifer Doleac, a co-author of the study.
While the researchers weren't made aware of the potential buyers race, Doleac said they did know the racial makeups of the local area where they placed the ad, which varied across the country. She said on average, they found that black sellers did better in areas where a larger share of the local population was black, which suggests that buyers might have a preference for own-race sellers.
Researchers also discovered that black sellers do worst in markets with high property-crime rates and more racially segregated housing, suggesting that at least part of the explanation is "statistical discrimination" — that is, where race is used as a proxy for unobservable negative characteristics, such as the potential danger involved in the transaction, or the possibility that the iPod may be stolen — rather than simply "taste-based" discrimination.
"Buyers might not be trying to avoid buying from black sellers, per se, but are trying to avoid something else that they think is correlated with race: traveling to a dangerous neighborhood, buying stolen goods, etc," Doleac told BusinessNewsDaily. "This suggests that providing more information (e.g. central meeting places, purchase guarantees) could reduce racial disparities in outcomes."
The study was co-authored by Luke C.D. Stein, an assistant professor of finance at Arizona State University.