The Marmite Effect

“Love It or Hate It"


Brewer’s yeast, fermented
sugars into alcohol
before 1680 discarded
then, with salt added
hypertonic, broken down
now, loved or hated by all

concentrated, packaged
by Liebig for people to eat
as small earthenware pot
stores this hearty breakfast treat
with dark secrets blended
to whet morning’s appetite

from UK via Sanitarium
New Zealand transformed, thick
black, savoury, potassium-rich, too
sugar, caramel, added to enhance
bringing its weaker, less
tangy taste from NZ to you.

then, gutted by fire in ’66
now, earthquake-shaken
damaged processing plant
threatened as morning’s staple
rises to NZ$100 per jar
twenty times usual price
distilling to culinary sacrifice.

Warm-toast advice given
to make it go farther
savoury vita-spread with ease
on hot buttered crumpets
Avert panic, focus to store
Yeast extract rises to please

icon should remain
if brand can sustain
taste in minds, as stock
from shelves away does fly
Marmite Squeeze Me
should…will, to you, make its way
by July, if Paddington Bear
has anything to say.
~ ~ ~ ~ ~
Posted: Jul 2012
About this poem:
Wrote this back in March when I read about the Marmite shortage.
So, has it made it back onto the shelves?

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Comments (18)

windyweatherly
Hmmmnnn it sounds and tastes like my kind of food Joy. Anyway, I have no idea what this is but let me tell you now you send me to want to eat breakfast before work.

Love it Joy and thanks for sharing.

Windy
andrew149
loved the read gnj4u....love the spread, especially on cold toasted bread....never had any problems this side, and I always keep an emergency supply too...lol....Andrew...xxxcool
lucy1777
I have never tasted this or even herd of it....sounds good though!
Thanks for sharing thisteddybear
Poetnumber1
I will go with Lucy on this one,fantastic write though Joyhug M.M
paloma66
Even though the shortage was there scher always stocked up on it,he loves it on toast I have it once in a while,cause when we were kids we had it on toast and in soups.Nice write on a thing like Marmite.Thanks Joy for sharing its lovely to read poems like this instead of poems with words to hurt people.angel hug
Fellsman
OOPS Of course that should have read truffles OR Beluga caviar roll eyes conversing

Mea Culpa

Bill wine
Macduff5
Hi Gnj,

Now being an Australian I have to comment on this. Marmite is made from brewers yeast. We have a national delicacy here called vegemite. Australians travel the world with it. It's brewer's yeast with some veggies thrown in. Full of vitamin B, fabulous for hangovers. Apparently the history of the product was that marmite was originally made in England and during WW 1, there were shortages here in Australia. So local entrepreneurs decided to create their own version. They called it Parwill.....l get it...Ma might...Pa will! It didn't take off. Anyway they then called it Vegemite and it is now ingrained in the lexicon of our language. No other food product is more Australian. Hope you appreciate my history lesson and thanks very much for your poem. bouquet
gnj4u
Hi, windyweatherly, andrew149, Fellsman, Lucy1777, poetnumber1, paloma66, and Macduff5,
When I read about the earthquake-induced shortage and the concern over brand loyalty's shelf life, I was intrigued by the "out of sight, out of mind" concept behind the then-current marketing strategy. That poem never materialized but The Marmite Effect did. Thank you for taking the time to leave your delightful comments on my poem. They are deliciously entertaining, including the Vegemite history lesson, and most appreciated!
P.S. (2012-03 link) asks the question: "New Zealand's Marmite stock is expected to run out within weeks but will that be enough to make kiwis turn to Vegemite?"
Odette67
Ahhhh Marmite- we love it or hate it...When I was a child I hated it...I love it now. Very interesting poem Joy...Thank you for sharing the video link. purple heart
gnj4u
Hi, Odette67,
Initially, I heard about it on NPR. Intrigued, I Googled and read more. I'm glad you enjoyed the link and took the time to comment on my poem. I'll have to wait until the price returns to normal to give it a "love it or hate it" try!
orientalkoru
Love your poem...not sure what to say..marmite, vegemite...I had to get use to their taste and I don't seem to have a preference... both took awhile to entice my palate.
gnj4u
Hi, orientalkoru,
Thank you for your kind comment on my poem. It's good to know it is an acquired taste! I guess a taste test is in order.
sophiasummer
Your Marmite words are rememberance to me,

I was a Vegemite kid


cool

Oh the war of the Mites!
professor

Soph
gnj4u
Hi, sophiasummer,
Thanks for your comment. Cultural differences, the invisible borders, are most fascinating! Welcome back to Poet's Corner "Vegemite kid"!
Earlgreytea
sooo sad, i love marmite!!! how cleverly you take a situation and write sooo adroitly about it...
gnj4u
Hi, Earlgreytea,
"sooo" happy to see you back in Poet's Corner. Thank you for your generous comment. Glad you enjoy Marmite and my poem about it.
soslol72
Nice poem gnj4u

bouquet wine
gnj4u
Hi, soslol72,
Thank you for reading my poem and leaving your nice comment. Welcome to Poet's Corner.
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