The Real Question

So a lot of people seem to go fishing with these reviews or just try to get their profile more noticed..which is fair enough :) I did the same b4.. but Id actually prefer to know what Kinda things people want to "generally" see when making an assessment of a profile..
like I know mine is corny but ya :) would people prefer to hear what kind of job one may have? Or more of their interests and hobbies? all oppose to just putting personality traits up..Or maybe a profile that holds interest but with more mystery?
And as a guy who already knows he isn't the best looking, is there a preferable way to approach some1(ladies), or is it pretty much dictated by how your profile is judged? :)