I guess it's because they can, it's messed up I know. All I can say is if you keep finding women that are leading you on, then perhaps you should take a look at yourself and see what behaviors you're displaying that one would think you're easy to play or lead on.
The past few days here in the Northeast were horrible with constant rain, but it seems to have passed as now we're getting some sunlight and warm weather.
Seems like every reality TV show needs to have an Englishman as the bad guy, still I'd go with American Idol, even if Simon is leaving after this season.
She probably found some next dude who's been banging her like there's no tomorrow and therefore has banished you into the "Friend Zone". May as well forget it and move on.
Maybe it's that you found the wrong type of guy, there are guys who would be willing to be honest and loyal to you, but you have to find them first and that won't be easy.
Also, if it's a recurring theme, perhaps you should consider how you are in relation to these guys and what signs are you giving them to make them think they can lie and decieve you in that manner.
Well now
Ah that explains it.