I think if more people did do some reading.... they might become more intuned with what they really want, learn more about themselves in the process as well.
But what about the folks that find it...... but don't pay attention to it.... because they think there is always something better out there.... Are those the Love chemstry Junkies?
Chemistry
I hear you on that..... I think a few of use have run into that here on CS.....