Company slogans
As a sole small business operator/owner of a computer technology service company, I try to stay pretty competitive with other small computer companies. I'm usually pretty pretty crafty at advertising, as well. But some times...A few years back, I started a new advertising campaign, complete with a great new slogan that was intended to emphasize my new 24/7 hours:
"You need IT. We do IT, all day, all night"
A customer pointed out to me that she wasn't sure what 'IT' was, but she'd pay for an extra hour to find out.
Comments (9)
just a piece of advice..
Sorry Pippa. I should explain.
IT = Information Technologies.
Unfortunately, the slogan I chose at the time and the wording gave the customer the impression that I provided an adult-oriented service that was unrelated to fixing her wireless network at 11:30pm.
at first I did not understand, as I read "IT" as in information technology until you mentioned she misunderstood "IT" with "it"
So, did you keep the slogan or change? I think the slogan is brilliant.