I do surveys occasionally. Most are done by companies, many by Big Pharma and medical industry. It is apparent they arent interested in baby boomers. The preferred is someone young, minority and with kids. Yet, retirees own the most wealth of any age bracket. We also have the most disposable income. Those who saved like mad, reach an age where they are forced to take money from IRAs and draw pensions or lose it. Some of us old folks are not well off. They struggle to exist, but have to buy food, shelter, utilities, transportation and meds. While someone can stay in a hotel by the month with maid, room service and laundry for $3000 a month...extended care and nursing homes charge $6000. There are oldsters who struggle. But, many don't. They shop, either for self or family. The difference might be they pay cash. For furniture, appliances, even cars. They dont take out debt via credit cards and pay day loans. Opposite is that single mom that is around 25 with two or more kids. Perhaps a minority. She shops used, ran up her credit long ago and uses rent to own. She usually lives in an apartment and doesnt hire a roofer, lawn service or any other professional. Home delivery is mostly out of her budget. But, companies ignore people past a certain age, especially over 65. Guess what? We have the money. We have need. We also are thrifty shoppers of a bye gone time. So we dont go wild for every new thing as seen on TV. We are hard to please, hard to interest and buy less. But, we do buy. And companies need to appeal to us with something besides a pill or house coat. Like the movie, if you build it we will come. Just after thinking about if we need it and if it really is that great.
I imagine that they view older shoppers as already been influenced. I.e. set in their ways unlike the malleable minds of the young that can be changed.
The second half of a man's life is made up of nothing but the habits he has acquired during the first half - Fyodor Dostoevsky
ChesneyChrist: I imagine that they view older shoppers as already been influenced. I.e. set in their ways unlike the malleable minds of the young that can be changed.
The second half of a man's life is made up of nothing but the habits he has acquired during the first half - Fyodor Dostoevsky
The man in marketing already has a formula for you and is unlikely to want to change it. He's as likely to change it as you are to change. A formula that doesn't change for a chemistry that doesn't change although there's something old-fashioned to the idea that you can't teach an old dog new tricks. It's true but I don't think it's as true as they say.
If more people were like me when doing shopping , many businesses will have to close. I have always been a crafty shopper and never give in to the new, useless trends. If I don't need something I don't buy it. And if I need it, I'll find it at the best possible price. Young people are the best spenders, even very young, they need the newest phone, every single new gadget and are ready to spend ridiculous amount of money on something that is purely a status thing. Even those who claim to be the opposite (yoga, pilates and all the other hippy trend lovers) would give a quid for an egg if the label says the hen was happy delivering it...or spend a fortune on a yoga mat and gear...
A client of mine in her early 20-s gifted me a deck of Oracle cards that cost 50 Euros... I felt quite uncomfortable taking it. But with the time I realised she would do anything to impress, which is the case with many young people.
jac_the_gripper: My word, what a lot of stereotyping there is in the comments above.
Maybe the surveys focus on certain demographics to develop more accurate data than can be pulled out of oldies' arses.
I have seen it, for myself when I’m in the stores kids don’t look at the price, cause they see there friends with name brand stuff or anybody, they want it to like the Michael Jordan-gym shoes, they like two hundreds some dollars
Part of it with young today is they have been spoiled and never denied. Even poor parents do without to provide that must have for their kids. I got an allowance of a quarter when a kid to spend however I wished. Now kids get handed cash or work to get cash. Not having to think if they really want it, they just impulse shop for whatever tic toc shows is cool. Every person impulse buys the first time they have no restraints. But, in times past, we were taught to shop wisely which did slow us down somewhat. We saw ads on TV and parents explained the reason of no. Now kids are flooded with ads everywhere they go so parents can't counter sense. Debt piles up until those spendthifts CANT buy more. Then no ads will work. Unless to cause theft. I guess if the corporations want oldsters cash, they need to offer what we DO need or DO want. Not just ignore us and our bank accounts.
Packersbabe1: I have seen it, for myself when I’m in the stores kids don’t look at the price, cause they see there friends with name brand stuff or anybody, they want it to like the Michael Jordan-gym shoes, they like two hundreds some dollars
If you have seen some kids in stores, does that mean all kids in all stores?
If I see some black people behaving in a certain way, is it okay for me to say all black people behave in that same way? Is it okay for me to spread a stereotype of black people because it suits my purpose, even though I have no real evidence?
The use of negative stereotyping has a function that belies reality.
jac_the_gripper: If you have seen some kids in stores, does that mean all kids in all stores?
If I see some black people behaving in a certain way, is it okay for me to say all black people behave in that same way? Is it okay for me to spread a stereotype of black people because it suits my purpose, even though I have no real evidence?
The use of negative stereotyping has a function that belies reality.
Gosh, I didn't think for a minute that Packersbabe was stereotyping. There's a lot of truth in many of the posts here regarding shopping habits of various age groups. It's what companies use to gear their advertising.
Bassador: Gosh, I didn't think for a minute that Packersbabe was stereotyping. There's a lot of truth in many of the posts here regarding shopping habits of various age groups. It's what companies use to gear their advertising.
@ Orzzz, you forgot the step-in bathtub!
Then, with all due respect, you've missed something about the nature of stereotyping...and the psychology of advertising.
Bassador: Gosh, I didn't think for a minute that Packersbabe was stereotyping. There's a lot of truth in many of the posts here regarding shopping habits of various age groups. It's what companies use to gear their advertising.
@ Orzzz, you forgot the step-in bathtub!
Thank You Bassador, I wasn’t and i said some kids means not all, and never said what color
jac_the_gripper: If you have seen some kids in stores, does that mean all kids in all stores?
If I see some black people behaving in a certain way, is it okay for me to say all black people behave in that same way? Is it okay for me to spread a stereotype of black people because it suits my purpose, even though I have no real evidence?
The use of negative stereotyping has a function that belies reality.
Not stereotyping, I’m talking about buying high price clothes and gym shoes, i said some kids so that do means not all, I just addressed it so i will not go back and forth, have a good day
jac_the_gripper: If you have seen some kids in stores, does that mean all kids in all stores?
If I see some black people behaving in a certain way, is it okay for me to say all black people behave in that same way? Is it okay for me to spread a stereotype of black people because it suits my purpose, even though I have no real evidence?
The use of negative stereotyping has a function that belies reality.
That’s totally different from what i said, i said nothing about behavioral, I didn’t stereotype no color at all, but you have a good day tho
Packersbabe1: Thank You Bassador, I wasn’t and i said some kids means not all, and never said what color
You were stereotyping young people, you're just not aware that you were.
I know you didn't mention colour, just age. I compared your steretyping of young people with racial stereotyping in the hope that you'd connect the dots.
Negative stereotyping has a purpose and it's not the subject of discrimination who benefits from it.
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Some of us old folks are not well off. They struggle to exist, but have to buy food, shelter, utilities, transportation and meds. While someone can stay in a hotel by the month with maid, room service and laundry for $3000 a month...extended care and nursing homes charge $6000. There are oldsters who struggle.
But, many don't. They shop, either for self or family. The difference might be they pay cash. For furniture, appliances, even cars. They dont take out debt via credit cards and pay day loans.
Opposite is that single mom that is around 25 with two or more kids. Perhaps a minority. She shops used, ran up her credit long ago and uses rent to own. She usually lives in an apartment and doesnt hire a roofer, lawn service or any other professional. Home delivery is mostly out of her budget.
But, companies ignore people past a certain age, especially over 65.
Guess what? We have the money. We have need. We also are thrifty shoppers of a bye gone time. So we dont go wild for every new thing as seen on TV. We are hard to please, hard to interest and buy less. But, we do buy. And companies need to appeal to us with something besides a pill or house coat.
Like the movie, if you build it we will come. Just after thinking about if we need it and if it really is that great.