I think the Nobel Prize should go to major corporations that are responsible for emitting the most pollutants in the air, who of course are willing to change there way they do things. For example, using material that are safer to the environment.
For me, actions speak louder than words. People can be aware, that’s fine. I think results are better. Perhaps it’s too late. The damage is done and it will only get worst.
RE: How far....
That’s being realistic