I look at and read a lot of profiles to see what people are like and how they express themselves. But I will not write unless they live near enough to me such that there might be a chance of meeting. Since this is an international site, I don't write much.
Choose your target audience then build an ad (profile) that will appeal to that audience.
Or as stevee pointed out, look at which demographic would be attracted to your profile. That is who will respond.
But that is only the first step. You got to walk the walk and talk the talk. Basicly you have to BE what the person you want will be attracted to. If you are not inherently that person, then you are looking for the wrong thing. BE REALISTIC about what you want and who you are.
One way that might work is to look for clubs (not nightclubs) in your area or websites for the types of things you like to do. For example, if you like taking pictures of your travels, look for a photography club/website. I like motorcycles (duh) so I've looked for biking clubs/websites. I've also done rock-climbing and camping clubs/sites (ain't Colorado grand?). Hiking, Renaissance Festival or re-enactment, classic car, antiquing, home improvement, gardening, foriegn languages, travel, specific music styles/artists (example: I happen to like Trance), tats, food, cooking,... Whatever you like or are interested in learning about (be creative and specific), there is bound to be a club/website for it that you can meet and chat with like minded peeps. (much better than a dating site) Knitting clubs may not be the best to meet guys tho... lol Join several! Just figure that 90%+ of who you meet will not be quite what you want thus you will need to meet lots of peeps and do lots of weeding... But don't be afraid to talk to people even if they aren't quite what you want, they may have a friend who would be perfect!
I posted photos of me on my Harley Davidson, well, because until recently, they were the only photos of myself that I had.
I refuse to do selfies or bathroom mirror pics... What? No friends? Makes one wonder.
I don't really care about what people think and I'm not out to impress anyone with my ride, but it does give folks some possible insight to my personality. Maybe. Perhaps. If they don't give into stereotypes.
But generally speaking, many guys do the photo thing to attempt to impress a lady. You can usually tell these guys by the scant written section of their profile. Same with women's profiles. It seems that the vast majorty of people do the photo impression thing and lack on the write-up. However, that is where you can learn the most about a person.
Request he post a photo on his page, even for a brief time. If he does not, I recommend not going to meet him. If you choose to still meet him, bring a friend and have your friend take a cellphone photo of him. You friend may leave if you feel comfortable... IMHO
RE: Are You Being Served?
And as we all get a lil older, we should watch "Waiting for God"...