A basic guide to what went wrong in Europe.

Helga is the proprietor of a bar.

She realizes that virtually all of her customers are unemployed
Alcoholics and, as such, can no longer afford to patronize her bar.

To solve this problem she comes up with a new marketing plan that allows her customers to drink now, but pay later.

Helga keeps track of the drinks consumed on a ledger (thereby granting the customers' loans).

Word gets around about Helga's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers flood into Helga's bar.

Soon she has the largest sales volume for any bar in town.

By providing her customers freedom from immediate payment demands
Helga gets no resistance when, at regular intervals, she substantially increases her prices for wine and beer - the most consumed beverages consequently, Helga's gross sales volumes and paper profits increase massively.

A young and dynamic vice-president at the local bank recognizes that these customer debts constitute valuable future assets and increases Helga's borrowing limit. He sees no reason for any undue concern, since he has the debts of the unemployed alcoholics as collateral.
He is rewarded with a six figure bonus.

At the bank's corporate headquarters, expert traders figure a way to make huge commissions, and transform these customer loans into
DRINKBONDS.

These "securities" are then bundled and traded on international
securities markets.

Naive investors don't really understand that the securities being sold to them as "AA Secured Bonds" are really debts of unemployed
alcoholics. Nevertheless, the bond prices continuously climb and the securities soon become the hottest-selling items for some of the nation's leading brokerage houses.
The traders all receive a six figure bonus.

One day, even though the bond prices are still climbing, a risk
manager at the original local bank decides that the time has come to demand payment on the debts incurred by the drinkers at Helga's bar. He so informs Helga.

Helga then demands payment from her alcoholic patrons but, being
unemployed alcoholics, they cannot pay back their drinking debts.
Since Helga cannot fulfil her loan obligations she is forced into
bankruptcy.

The bar closes and Helga's 11 employees lose their jobs.

Overnight, DRINKBOND prices drop by 90%.

The collapsed bond asset value destroys the bank's liquidity and
prevents it from issuing new loans, thus freezing credit and economic activity in the community.

The suppliers of Helga's bar had granted her generous payment
extensions and had invested their firms' pension funds in the BOND
securities.

They find they are now faced with having to write off her bad debt and with losing over 90% of the presumed value of the bonds. Her wine supplier also claims bankruptcy, closing the doors on a family
business that had endured for three generations; her beer supplier is taken over by a competitor, who immediately closes the local plant and lays off 150 workers.

Fortunately though, the bank, the brokerage houses and their
Respective executives are saved and bailed out by a multi-billion
Dollar no-strings attached cash infusion from the government.
They all receive six a figure bonus.

The funds required for this bailout are obtained by new taxes levied on employed, middle-class, non-drinkers who've never been in Helga's bar.


Now do you understand?
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Comments (9)

Bottom line: don't go to Helga's pub, nobody forces you to drink there for free. BTW the pub is closed already and the alcoholics have to cope on their own. And Helga doesn't care if they curse her for their own laziness and arrogance laugh wave
Wow! That is one heck of a Great Blog, Jack!thumbs up
You've explained it precise and clear. It's a metaphor that can truly explain the situation in many places, not just in Europe.
Drunk on the promise of capitalism.

I've often wondered why the world's intelligentsia haven't been able to develop any better idea than what the current system offers.
Atleast it seeme now that "young dynamic vice-presidents" of banks been told to cool down the loaning business a notch.

Good blog, u wrote it?
Or did u lend it? hehe

CHEERS! FREE DRINKS! lol

beer beer beer
Hahahahaha Jana also brilliant dear lady ... I'm off to australia on sunday .... , sas
Itchy feet, Saskia? :)) Your traveling spirit never leaves you :))hug
As the new Owner of Helga's Bar..No Alcoholic will be served Free Drinks unless wearing Shoes and Shirt!!!scold
Oh parti you can buy your drink if you have not sold the shirt off your backpeace
A lot of people lived high on the hog too, they just went bankrupt, so us baby boomers as they love to call us, do not get interest on savings and pay tax on pensionscrying
good blogcheers cheers free beers your way before that dries up toopeace
interesting blog ;) keep writing!
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by JackBlackadder
created Jun 2012
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