A trip to India's youngest luxury mall
While all would agree to the fact that the honor of being the grand-dad of all Indian shopping malls undoubtedly goes to the spencer's shopping plazza in chennai, the concept of an anchor store ie "everything under one roof" spread like wildfire only after 1991. And there was more on the platter - luxury retailing began with the opening of UB city in bengaluru in 2008.Of late, something very strange was happening right here. With each passing month, the number of jaguars and audis and bmw-s were increasing and the owners of calcutta electric supply corporation took a quick note of that fact, and decided to build eastern India's first luxury mall in the heart of kolkata - the Quest. India now has got a whole dozen of luxury malls to her arsenal.
It all started with the universal marketing practice of "if you buy this I will give that free". I bought my all time favorite "sushi in wasabi" from Epicuisine, duly remembering the fact that the clever marketer has not at all forgotten to include the price of the much touted "free brownies" in the sticker price of the japanese delicacy.
What intrigued me most was the heterogeneous affordability that the mall was trying to preach. If you can't afford an armani or a burberry - you can still buy a samosa ( also at Epicuisine ) that costs as little as fifteen bucks and can go home with a happy stomach.
A lesson for life well-learnt, and often well-forgotten. Our stomachs are easier to please than our hearts - those bosoms that will keep burning with unfulfilled desires till the doomsday.
( Samosa is a popular Indian snack and doomsday is used as a literary expression only and to talk about any logical eventuality like a black hole eating the earth or a nuclear holocaust. The author does not believe in or endorse religious sayings. )
( All image copyrights acknowledged. )
Comments (13)
and if you like fast dance numbers...
How on earth did you get all those pictures on your blog ????
The outside with all the glass is quite spectacular.
I am not into shopping malls as a rule I can find my way around a forest better than these big places, so it was good to have your tour.
i guess i am pretty selective when buying from malls! what's the point of buying a ck deo ( or whatsoever ) from malls when one can get at half of its original price?!!
the mall's pretty big, but for comparison, the biggest mall of eastern India is still the south city - which also offers many international fashion brands.
Living on the streets.....
Your country needs to get it's priorities in order....
............
there are thousands of homeless people in sydney, melbourne, perth and brisbane. you might want to save your valuable advice for your very own people and government.
i will NOT discuss with you in this regard anymore and allow the original post to digress.