Every McDonald's In U.S. Will Have Self-Order Kiosks By 2020

Workers complaining because McDonald’s would not raise their wages might want to start looking for other jobs sooner rather than later: CEO Steve Easterbrook has announced that by 2020, every McDonald's in the U.S. will be stocked with self-order kiosks.

1,000 stores will get the new kiosks every quarter for the next two years; they already exist in around 3,500 of the roughly 14,000 domestic outlets. Half of the McDonald’s in the United States will feature the kiosks by the end of this year; the locations in Australia, Canada, and the U.K. are running ahead of the American stores.

Comments (14)

pat8lanips
I think they're shooting themselves in the foot. Already, here in Australia, they've changed it so you order your food and pay for it, then they take the next order and you've got to wait for your number to be called, depending how many more orders they can take after you ordered.

Drive through is even worse, the last time i tried to get a simple breakfast meal, they wanted me to go and park away from the service area and presumably wait until they had nothing better to do than serve customers. I'm like- its just a coffee, either make me a coffee or give me my money back and I'll go elsewhere and see if they're not too busy to serve people. Caused all sorts of problems, I was obviously getting in the way of serving the next person. But in my defense, I had ordered and paid already, and felt that maybe they should serve me before trying to take more orders.

Like I said, it was the last time.

Its a competitive market, fast food. I find hungry jacks (burger king) is at the very least, still fast. The chicken place is pretty efficient, though they mostly serve chicken related products which wont help if you want a burger. Subways not too bad, but one has to choose things they dont microwave the heck out of (Italian BMT).

They're trying to promote it as some kind of gourmet experience, ordering your own food via self service. From what I can see, its mostly Asian tourists perhaps with limited English, that choose the self service.
They're dealing with minimum wage hikes.

cowboy
Ken_19
I have already been eating in the self order McDonalds. The big draw back to the concept is McDonalds still needs an employee to bring the food to your table. Compared to the old NYC Horn & Hardot Automat restaurant it is still a little inefficient. Now what killed the old Automat at 45th & Lexington and forced it's sale of the space to NY's first Burger King was old people hanging out there all day and not buying very much if anything. I am not talking 2 or 3, but literally dozens of cane warriors both male and female. They started going in there as youngsters when it was new and they were in high school. Fifty years later they were still going there to meet old friends and gossip all day about their grandchildren, old bosses, high school football games and other dusty, cobwebbed topics, all on one cup of cold, untouched, coffee. 50 tables and 45 of them occupied for 7 to 14 hours by 4 people, only 1 of who bothered to buy a cup of coffee. No business can survive that, Add to that the Lexington Ave. hookers who lounged outside the entrance (and who in truth were on some days the biggest paying customers) darting inside when they saw a police car or if it rained. On cold days they did brave the mob of senior citizens to buy a cup of hot tea or coffee before returning outside to stand in the sleet in the hopes some Madison Ave executive would hire them for a 15 minute romp in the flea bag hotels around the corner.

When Mooldy sold the space to Burger King I, still in my teens, was hired as the first guard and my specific assignment was to get rid of the old folk's cluttering the space and also the women in fur vests, high boots and clad otherwise in only a string bikini standing in front, and make it an upscale place. LoL. The old folks were easy. We just set a 20 minute limit on table space. If you wanted to stay longer, you had to buy something else, or deal with the police on a trespassing complaint. Some were so poor they could barely afford the first cup of coffee so they had to leave. Within a week they mostly decided the Donnel Public Library up on 53rd was a better place and they became someone else's problem. The hookers were harder and I had a few altercations with their pimps, but business was business and moving everyone to the North corner across the street solved their problem and mine. The girls (I think only a few were over 22, older women usually went over to 8th or 12th Ave.) were still welcome to come in, buy a cup of coffee to go, or stay and eat their Whopper.

Back to McD. It faces the Automat problem. Ancient folks who came in when the location was a new novelty 40+ years ago, and who buy only a single cup of coffee, while holding the table for ancient High School friends who sit their all day glut the McD's across America. These Alzheimer ridden folk hate the computer screens of the new revamped McDonalds. In as much as common sense has been telling them for 50 years that computers are the Devil's tool they proudly avoided efforts to learn the ways of the computer. The touch screen bewilders them and they cluster and stare at it with horrified expressions until either being asked to step aside for the next customer or a kindly young hostess explains if they won't buy something (with the Devil's touch screen) they could depart. The new tables also have chairs designed to be uncomfortable after 15 or 20 minutes. The end result is favorable for McD. Fewer clusters of ancient veterans of Hippy protests swapping tales of LSD trips and protests and instead hordes of new teenagers getting a Big Mac meal eating it and departing to make room for the next young and paying customers.
Ken_19
I have already been eating in the self order McDonalds. The big draw back to the concept is McDonalds still needs an employee to bring the food to your table. Compared to the old NYC Horn & Hardot Automat restaurant it is still a little inefficient. Now what killed the old Automat at 45th & Lexington and forced it's sale of the space to NY's first Burger King was old people hanging out there all day and not buying very much if anything. I am not talking 2 or 3, but literally dozens of cane warriors both male and female. They started going in there as youngsters when it was new and they were in high school. Fifty years later they were still going there to meet old friends and gossip all day about their grandchildren, old bosses, high school football games and other dusty, cobwebbed topics, all on one cup of cold, untouched, coffee. 50 tables and 45 of them occupied for 7 to 14 hours by 4 people, only 1 of who bothered to buy a cup of coffee. No business can survive that, Add to that the Lexington Ave. hookers who lounged outside the entrance (and who in truth were on some days the biggest paying customers) darting inside when they saw a police car or if it rained. On cold days they did brave the mob of senior citizens to buy a cup of hot tea or coffee before returning outside to stand in the sleet in the hopes some Madison Ave executive would hire them for a 15 minute romp in the flea bag hotels around the corner.

When Mooldy sold the space to Burger King, I, still in my teens, was hired as the first guard and my specific assignment was to get rid of the old folk's cluttering the space and also the women in fur vests, high boots and clad otherwise in only a string bikini standing in front, and make it an upscale place. LoL. The old folks were easy. We just set a 20 minute limit on table space. If you wanted to stay longer, you had to buy something else, or deal with the police on a trespassing complaint. Some were so poor they could barely afford the first cup of coffee so they had to leave. Within a week they mostly decided the Donnel Public Library up on 53rd was a better place and they became someone else's problem. The hookers were harder and I had a few altercations with their pimps, but business was business and moving everyone to the North corner across the street solved their problem and mine. The girls (I think only a few were over 22, older women usually went over to 8th or 12th Ave.) were still welcome to come in, buy a cup of coffee to go, or stay and eat their Whopper.

Back to McD. It faces the Automat problem. Ancient folks who came in when the location was a new novelty 40+ years ago, and who buy only a single cup of coffee, while holding the table for ancient High School friends who sit there all day glut the McD's across America. These Alzheimer ridden folk hate the computer screens of the new revamped McDonalds. In as much as common sense has been telling them for 50 years that computers are the Devil's tool they proudly avoided efforts to learn the ways of the computer. The touch screen bewilders them and they cluster and stare at it with horrified expressions until either being asked to step aside for the next customer or a kindly young hostess explains if they won't buy something (with the Devil's touch screen) they could depart. The new tables also have chairs designed to be uncomfortable after 15 or 20 minutes. The end result is favorable for McD. Fewer clusters of ancient veterans of Hippy protests swapping tales of LSD trips and protests and instead hordes of new teenagers getting a Big Mac meal eating it and departing to make room for the next young and paying customers.
Willy ~ They're doing that here in MacDonalds, but also big supermarkets, it seems to be all self serve...the genius s that thought this up, are dime wise and dollar foolish

I believe many people who go to these places are alone, therefore a few kind words are appreciated
Even as you take your food and sit down , somebody to say 'all ok'
It is like a Robot and doing lots of people out of work.
I refuse to do anything myself unless they pay me. I queue and queue at the place where there is a human being.burger If it does not change, I can just start making what I want at home and forget those fast food places.
Here's y'all's very own franchise opportunity!
Get one of these gizmos, a mall kiosk and...
VOILA! You're in bidness! cheering



No payroll whatsoever.
Just show up to fill the gizmo with frozen yogurt fixin's & collect money.
grin

cowboy
McDonalds's can do as they want but I'll continue to cook my own food.
hmmm

If you had a $million dollar race horse - would you feed him at McDonald's?

hmmm

cowboy
Panera breads have the self serve kiosk and we found it to be difficult and confusing.
Being your basic well off kurmudgeon skin flint, all, I am at McD's as we write, to use their free wifi and drink their cheap and decent bottomless coffee---along with some socializing. Rarely eat the food, though, although some items have gotten better. Yes, these workers, as many others, will someday become redundant to machines, as the Brits say. I say, -------if you eat at the golden arches all the time, you will soon spend the rest of eternity within the pearly gates.
Automate heavily and employ fewer, better staff surveying the machines. The wages should go up, the problem is for the 80% of staff who are not the first rate man. Capitalism isn't here to provide work.
What you do is take the brighter and more personable staff and have them wandering around the front helping the(mostly older)customers get to grips with the technology. All these companies will aim to be a leaner and more productive enterprise that at the same time improves its customer service.

Eventually half the job of working in Mcdonalods will be to give the appearance that there are people working in Mcdonalds. They'll always retain some role for the human face even when industry is entirely automated and people understand the technology completely.
I haven't eaten at a McDonalds in about 40 years. dancing
moe7404
WHAT THE HELL IS A KIOSK? a new JAP car?

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