Every McDonald's In U.S. Will Have Self-Order Kiosks By 2020
Workers complaining because McDonald’s would not raise their wages might want to start looking for other jobs sooner rather than later: CEO Steve Easterbrook has announced that by 2020, every McDonald's in the U.S. will be stocked with self-order kiosks.1,000 stores will get the new kiosks every quarter for the next two years; they already exist in around 3,500 of the roughly 14,000 domestic outlets. Half of the McDonald’s in the United States will feature the kiosks by the end of this year; the locations in Australia, Canada, and the U.K. are running ahead of the American stores.
Comments (9)
Drive through is even worse, the last time i tried to get a simple breakfast meal, they wanted me to go and park away from the service area and presumably wait until they had nothing better to do than serve customers. I'm like- its just a coffee, either make me a coffee or give me my money back and I'll go elsewhere and see if they're not too busy to serve people. Caused all sorts of problems, I was obviously getting in the way of serving the next person. But in my defense, I had ordered and paid already, and felt that maybe they should serve me before trying to take more orders.
Like I said, it was the last time.
Its a competitive market, fast food. I find hungry jacks (burger king) is at the very least, still fast. The chicken place is pretty efficient, though they mostly serve chicken related products which wont help if you want a burger. Subways not too bad, but one has to choose things they dont microwave the heck out of (Italian BMT).
They're trying to promote it as some kind of gourmet experience, ordering your own food via self service. From what I can see, its mostly Asian tourists perhaps with limited English, that choose the self service.
Get one of these gizmos, a mall kiosk and...
VOILA! You're in bidness!
No payroll whatsoever.
Just show up to fill the gizmo with frozen yogurt fixin's & collect money.
If you had a $million dollar race horse - would you feed him at McDonald's?
Eventually half the job of working in Mcdonalods will be to give the appearance that there are people working in Mcdonalds. They'll always retain some role for the human face even when industry is entirely automated and people understand the technology completely.