New word: shrinkflation...

Shrinkflation describes manufacturers making small changes to products, usually in quantity or size so the selling price remains the same.
An example would be a “Party Size” bag of corn chips used to be 18 ounces and now it's 15.5 ounces.

I noticed this with the bar soap I've been using for years. It was out of stock in a few stores for months and now the bars are smaller but the box is the same size.

Expect more of shrinkflation to come!
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Comments (6)

The Quaker Oats Oatmeal packets, used to have 10 in the box...Now, it only has 8.

They did that with disposable diapers all the time when my children were babies.
I think this has been happening for years. The first time I noticed a big change was in the Cadbury Easter eggs that came in two varieties: Creme and Caramel. The price remained the same, but the eggs were half the size. Good blog!
You need to know everything by price per 100g/ml. It's the only way to be sure. But I'm not sure how much longer they can carry on. Everybody know about inflation now, it would be simpler to raise prices.
I've got a small pump bottle of diluted dish washing liquid in the bathroom sink. It's got antibacterial chemicals in it so face washing gets bar soap.
Less cereal in boxes. Less sheets of toilet paper. Simple. Less food, less need for Toilet paper.
The worst thing is what can we do about it? Anything?
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created Jun 2022
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